IIS Media Services, an integrated HTTP-based
media delivery package for IIS, has four parts:
Additional key elements of the IIS Media Services platform include:
Three Screens, One Web Platform
With integrated media delivery in IIS, you no longer need separate Web
and streaming infrastructures to deliver compelling Web and rich media content
to three screens (computer, TV, mobile). Using a single platform saves the
cost of managing separate server infrastructures, and reduces the time
to market and cost for deploying new applications, Web sites, and rich media experiences.
Reaching your audience on three screens is also becoming increasingly critical. As demonstrated at PDC09, IIS Media Services 4.0 will provide that reach. Try iPhone and computer streaming below…
Extend Engagement
Viewers have no patience for rebuffering or poor quality web video. No matter
how compelling your content, if it stops and starts, or is grainy and pixilated,
viewers simply won’t stick around. Smooth Streaming changes the game. This adaptive
streaming technology can deliver true HD (720p+) live and on-demand streaming without
the stutter, and will captivate your audiences – and a captivated audience means
extended viewer engagement times.
Smooth Streaming leverages standard HTTP Web technologies, proven IIS server
technology, and the advanced capabilities of Microsoft®
Silverlight™ to deliver the best
possible playback quality for each end user. The end result is simple: viewers across
the board enjoy a compelling, uninterrupted streaming experience, which leads to
extended audience engagement and increased revenue opportunities. This exciting
new streaming technology is available for both on-demand content (Smooth
Streaming) and live broadcasts (Live
Smooth Streaming).
To easily create a Silverlight player experience, you can use
Expression
Encoder. It will encode your content, create a template-based player for
you, and then publish your content directly to IIS - all in one step. You can also
build and test more customized players with the
Smooth Streaming Player Development Kit, which provides features such as live
digital video recorder (DVR) functions, multiple camera angles, rough cut editing,
analytics, and ad integration.
Measure and Monetize Media
Monitoring and measuring media experiences is critical for understanding how
users engage with content and how to more profitably deploy media. The
Advanced Logging extension
provides access to both real-time client- and server-side logs for media experiences
delivered over HTTP. Advanced Logging also allows third-party analytics providers
to easily access data in real-time, as well as extend the set of metrics that are
captured from either the client or the server.
If you deliver media as progressive downloads,
Bit Rate Throttling
saves network bandwidth costs by controlling the rate at which content is delivered
over HTTP. The throttling rate can be configured using server-side rules or by automatically
adjusting the download rate for detected media files based on format and encoded
bit rate. When Bit Rate Throttling is not used, content is downloaded at the maximum
possible speed. If an end user drops off after watching 20% of a video clip, the
content owner would have paid bandwidth costs for media that was never watched.
The Web Playlists extension
lets you deliver progressive download content with secure, server-controlled media
playlists. They enable you to control whether clients can Seek or Skip for each
media asset. Web Playlists obfuscate the location of media assets from the end user,
and can prevent client-side caching of those assets. Web Playlists offer content
owners easy control over how media assets, including advertisements, are sequenced
and experienced by their customers.
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